Startup Canvas

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Partners

Companies who provide external resources and activities

Key Activities

Activity that drives retention/revenue

Key Resources

Assets required to offer & deliver the value proposition

Value Prop

Why you are different and worth buying

Channel

Path to customers for marketing & sales

Customer Relationship

How you contact and stay in touch with customers

Customer Segment

Who you are selling to

Cost Structure

How you spend money creating & delivering the value proposition

Revenue Model

How you make money

 

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Use a different canvases

Click the titles to switch to a different diagram for some extra questions & a fresh perspective.

Startup Canvas Feature the questions from customer development, with a focus on finding & resolving early startup risks.

Lean Canvas Ash Maurya's canvas for lean web startups, divided into product (left half) and customer (right half).

Business Model Canvas The golden standard for documenting how businesses create & capture value, developed by Osterwalder and used extensively in the corporate world.